Digital marketing is the practice of promoting products or services using digital channels, such as search engines, social media, email, and websites, to reach and engage with potential customers
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine's unpaid results.
Social media marketing is the process of creating and sharing content on social media platforms to promote a product or service, build brand & engage with potential customers.
Pay-per-click (PPC) is an advertising model where advertisers pay a fee each time one of their ads is clicked, typically used in search engine advertising or social media advertising.
Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and retain a clearly defined audience and drive profitable customer action.
Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form, by using data and testing to improve the user experience.